Ecotourism can support environmental awareness and sustainability. International tourism generated $1.48 trillion US dollars in 2019, according to the World Bank International. The tourism industry is a powerhouse and economic driver. But it also inspires people to want to do better. Eighty-seven percent of travelers want to travel sustainably. And 60 percent say the reason why is directly tied to past experiences at impressive natural sights. Find out more about how travel to save the planet works and where to start.